ONE OF INDIA’S LARGEST AND MOST PROMISING PRE-SCHOOL CHAIN
WHY ARE BRANDED PRESCHOOLS MORE SUSTAINABLE?
Education has been hampered severely over the last few years during pandemic and in today’s era parenting for children up to 8 years also becomes very tough and adrift without the right preschool partner. Above all Children are evolving faster than we can imagine. Children are consuming knowledge from every aspect of their life. Bad or Good, you can’t stop the flow of information in their lives. Their brain is a clean slate, and they’re hungry to scribble over it, which can impact their upcoming life significantly. There are no filters to the information freely available, and every detail adds to their being human.
That’s why Holistic Education and approach can only redirect the child’s energy in the right direction.,” said Dharmesh Kapasi – President of Shanti Juniors (The preschool division of Shanti Educational Initiatives Limited- SEIL). SEIL is a listed company, and Shanti Juniors has been successfully operating in 74 cities of India with 350+ Preschools since 2010. It has won more than 19 awards in various segments of early childhood education. So, let’s know further from him about Shanti Juniors’ education approach and the business opportunities across India.
CONSIDERING THE DEPTH OF YOUR EXPERIENCE IN THE PRESCHOOL INDUSTRY TILL NOW, WE WOULD LIKE TO KNOW ABOUT YOUR JOURNEY. WHAT WERE YOUR KEY LEARNINGS, CHALLENGES, AND MAJOR LESSONS?
We started with 6 preschools in 2010 from Ahmedabad and dramatically expanded our chain in Pune, Bangalore, Patna, Jaipur, Chennai, and other parts of Gujarat. Now, we’ve 350+ preschools across India. First of all, we’re not dealing with any commodity and service and we’re nurturing children and that’s why we’ve to be extra cautious and sensitive while nourishing this generation Alpha.
I am thankful to my academic team and our franchise partners, who have been working closely on curriculum innovation, teachers’ training, and implementation. As said, the evolution of children is way ahead and faster. To cope with them and utilise their energy for fruitful, positive, and productive learning, We’ve invested millions on curriculum development and conceptual learning. We keep upgrading our Teaching and toys, student kits, and other material so that a child is gripped well and their Inquisitiveness is satisfied. So adaptability and sustainability have been my key learnings for this segment.
SHANTI JUNIORS HAS BEEN EXPANDING QUITE RAPIDLY. WE ARE INTERESTED IN KNOWING MORE ABOUT YOUR EXPANSION STRATEGY. AND WHAT ARE THE KEY FACTORS THAT THE SHANTI JUNIORS HAS BEEN THE MOST SUSTAINABLE PRESCHOOL BRAND.
Shanti Juniors has always focused on the holistic development of children through our unique teaching methodology called – The I-Cube Learning ladder, where the children’s Inquisitiveness is led to Interaction and later turns into Innovation. Our Preschool’s environment, Setup, Student Kit, Montessori toys and curriculum encourages child for self-exploration.
Recently, we have added KIDDOWITTY kit with STEAM-based approach to enhance the skill of a child blending Science, Technology, Engineering, Art, and Math into a DIY format. We’re franchisee centric brand and to provide the best education to our children, the sustainability of our preschool partners becomes the highest paramount for us. We’ve simplified the preschool business; we’ve set up the process and SOPs. Elephants don’t bite.
Mosquitoes do. That’s what major preschool franchisors miss out on in their SOPs- The details (Small is big). Shanti Juniors has been through many ups and downs, including the pandemicinduced challenges, which we have overcome strongly because we’re a process-driven organisation. Our support ecosystem comprises dedicated teams managing different roles like academics, marketing, admission support, and logistics, who comes together to handhold a franchise partner to empower them tremendously.
Furthermore, we have formed various clubs based on their admissions numbers and offer varying privileges. These franchise partners who are now members of 100 clubs, 200 clubs, and 300 clubs were housewives, employees in some organisations, professionals from different backgrounds, and had no idea about operating a preschool earlier.
WHY IS THE PRESCHOOL BUSINESS SUSTAINABLE, AND WHY DO PARENTS NOW INSIST ON A BRANDED PRESCHOOL MORE THAN EVER?
Children have missed out a lot during last couple of years. We’re talking about their core foundation and children were never prepared for this situation. Their lives had become monotonous and they were restricted to squares – Mobiles, TVs, Gadgets, their rooms. Everything was squared and limited. They’ve missed out on the feeling of experiential learning.
You can’t feel the sand, smell of flowers, share with your friends and other 1000s of such gestures and things. To make thing worse, the unrestricted access to electronic devices exposed them to unproductive activities and addictive Apps. Thankfully, we already had Juniors App Learn, where were able to divert the energy and attention of our children with our gamified curriculum which enhances the skills of recognition, sorting, identification and revision. It also encourages a child with appreciations, scoring points and applause & cheer on their achievement and it comes with the daily screen-time limit lock.
Parents have understood the importance of Early Child Care & Education (ECCE) and they strongly prefer a branded preschool chain over the local preschools. As parents understand the importance of structured and scientific approach toward Early Child Care and Education. That’s why it’s the right time to start your own Shanti Juniors Preschool.
Thank you, Mr. Dharmesh, It was insightful and interesting and We saw Shanti Juniors’ Instagram page, its filled with cute toddlers all over. We wish you and your team all the best for the coming years and keep contributing to this beautiful journey of childhood celebration.
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