Wipro Won $500 Million Contract with Estee Lauder

By- Ashwathy Nair

Application development & maintenance and infrastructure management will be provided by Wipro.
For competitive advantage, Estee Lauder is betting big on technology.
An increasing portion of global information technology infrastructure is cloud-based.

Wipro has won a $500 million contract from Estee Lauder, which is a US cosmetics maker, making it a significant deal under CEO Thierry Delaporte. Wipro will be providing application development as well as maintenance and infrastructure management services.

Estee Lauder manufactures quality skincare, makeup products, fragrance and hair care products and those products are sold in around 150 countries and territories under the brand names together with Estée Lauder, MAC, Aveda, Clinique, Origins, La Mer, Too Faced, Bobbi Brown, and Jo Malone London. The company stated that “Wipro does not comment on rumour/market speculation.”

For competitive advantage, Estee Lauder is betting big on technology. “A growing portion of the global infrastructure for information technology is cloud-based. his agrees to a more scalable platform in order to support current as well as future requirements and improves our agility and flexibility to answer back to the demands of the business by leveraging more advanced technologies.”

Along with that, it mentioned focus areas over the next few years that take account of its Omni-retail capabilities, social selling, creating manufacturing and distribution facilities that are powered by technology and utilizing predictive analytics to optimize supply-demand planning.

The Company has boosted a large deals portfolio after Delaporet came on board last June. It had hired Stephanie Trautman as the chief growth officer.

Wipro recently received an agreement from Telefonica Germany/O2 and its broader ecosystem to transform its business support systems for superior customer service and related quality assurance. Wipro stated that this is a high-value and first-of-its-kind engagement in telecommunications for Wipro.

The deal size was not revealed by the company, however. It has also signed its largest-ever deal with German retailer Metro, which analysts estimate is worth $700 million over five years and has the potential to increase to $1 billion over the next four years.

The CEO of HfS Research, Phil Fersht stated that this is a significant win for Wipro and adds to the recent momentum inspired by Thierry Delaporte along with his approach to sales and delivery.

” The era of Covid has been fruitful for Wipro as the firm seeks its foothold in the modern system and simplified management layer. As the pandemic lifts and businesses seek more flexible outsourcing models, picking up the EL brand brings some gravitas to the current strategy that will improve its retail and CPG approach. “